Career Cheat Codes
I'm officially an author. My book Career Cheat Codes is being published by Penguin Random House this April, and I still can't believe it's real. When the email from PRH landed in my inbox a year and a half ago, I thought I was being scammed. Since I was a little girl, it's been my dream to become an author. This is the handbook I wish I had years ago, built for anyone who knows they're capable of more but feels stuck trying to figure out the unspoken rules.
Building My Brand
I help people overcome the fear of being seen online and build personal brands that actually feel like them. My community has grown to over 500,000 people across social media. I recently wrote about hitting 50,000 followers by doing the opposite of what I was told. Everyone said stay professional, don't overshare, talk about your work. I did all of that and grew at a crawl. The moment I started sharing real stories and real emotions, everything changed.
I also wrote about going from $25/hour to $1,250/hour. The shift had nothing to do with getting smarter or earning more certifications. It happened when I finally saw the impact I was making and started pricing accordingly. One client took a single session of my advice and landed a job paying $30,000 more. Another signed a $12,000 PR deal. The math was right in front of me. I just had to believe it.
I was featured in Fast Company talking about navigating platform changes and building a sustainable career in the creator economy. I've also been writing about what B2B buyers actually trust and why authenticity beats polished corporate messaging every time.
Life in Austin
I live in Austin, Texas, in a house that's only accessible by tram. Yes, that one. Before all of this, I graduated from Texas Christian University with a degree in Strategic Communication and spent time as a professional cheerleader on CMT's "Dallas Cowboys Cheerleaders: Making the Team." That chapter taught me more about resilience and reinvention than any business course ever could.
These days I spend my time creating content, leading live branding cohorts, and teaching creators and entrepreneurs how to find their voice. I also wrote about paying $5,000 for a social media strategy I never used, because I was terrified of being seen. That fear doesn't go away. You just get better at doing it anyway.
If you want to read more, check out my blog.