August 21, 2026
Author & Personal Brand Educator
5 years ago a friend made fun of my "silly little LinkedIn posts."
The jokes. The jabs. The eye rolls every time I mentioned I was working on my personal brand.
"Why are you even doing that?"
"Who's even reading this stuff?"
"You know that's embarrassing right?"
I kept posting anyway.
I'm running my own business.
She's in the same role she had in 2020.
And last week?
She asked me for advice.
No apology for the years of teasing. No acknowledgment that maybe I was onto something. Just… "Hey, can you help me?"
And honestly? I wasn't even mad.
Because I get it now.
When you're doing something different, people don't understand it.
They make jokes because it's easier than asking themselves why they're NOT doing it.
If you're serious about building your personal brand, you're going to face resistance. That's just part of the deal.
So if you're in a season right now where you're getting those little comments from coworkers or friends…
The "what are you even doing?"
The side-eye when you mention your content.
The jokes at happy hour.
Just know:
Those same people are gonna come back and ask for your advice one day.
The critics don't stay critics forever. They become clients, they become curious, they come back asking how you did it. And by then, you'll have years of LinkedIn momentum behind you.
The jokes, the jabs, the eye rolls? They're just noise. Your consistency is the signal.
Keep posting anyway. 💓
