Here's the full episode:
I went on Spencer Coursen's show to talk about confidence, creativity and consistency. We ended up talking about why most people are working way harder than they need to.
Where "Cheat Codes" Came From
I was in school watching people around me land the internships.
Same school. Same major. Same work. And they were getting the opportunities.
So I asked the question that started everything: what do they have that I don't?
The answer was that they'd grown up around parents who were already in the corporate world. They'd picked things up at the dinner table that nobody ever taught me. How to talk to a professor. What to ask for. When to speak up.
Those are the cheat codes.
So I studied them. I watched how people from those families behaved and I took notes on every single difference. That's what became my book.
Your Network Isn't The Number
This is the part people don't want to hear.
Networking isn't about who you know. It's about who knows you.
I don't care that you have 10,000 connections on LinkedIn. How many of them will take your phone call?
If the answer is five, your network is five. Not 10,000.
The Thing You Think Is Irrelevant Is The Whole Brand
I worked with someone from Canada. She spoke French. She loved sports. She had a gaming YouTube channel.
She didn't want to mention any of it. She thought it wasn't relevant to marketing.
We put all of it together instead: Canadian, French-speaking, understands the culture, knows gaming, knows sports.
EA Sports hired her to help bring their American sports titles into the Canadian market.
I did the same thing to myself for years. I thought I couldn't talk about psychology, or transformation, or spirituality, because that wasn't marketing. Turns out it's the most relevant thing I have.
The Bar Is So Much Lower Than You Think
To rank in the top 1% of everyone on LinkedIn, you post once a week for a year.
Instagram is about three times a week for a year.
That's it. That's the whole bar.
I went from around 2,500 followers to around 20,000 in about six months, posting one story and one reel every day.
If You're Starting From Nothing
Start the email list first. It can literally just be the contacts in your Google account. When you eventually launch something, you'll have somewhere to send it.
Then pick one platform. One. Post every day for a year.
If daily isn't realistic, post weekly. Post twice a week. The number matters less than the year, because a year is long enough to actually see the before and the after.
And start small before you start charging. A free webinar. A free session. Something where you get to see the wins stack up and build a bit of credibility with yourself.
The Line I Took Home
Spencer said something I keep thinking about. It's his favourite framework:
No one fears that which they know well.
The first time you watch a horror movie it gets you. The tenth time, you know exactly when the jump scare is coming.
Posting is the same. Speaking is the same. Everything you're scared of is just something you haven't done enough times yet.